Technology Strategy and Innovation

The key benefits of digital transformation. Why you should accelerate your digitization.

Two years into the pandemic, with the benefits of digital transformation now well-established, you’d think companies would have prioritized their digital initiatives in order to catch up with the times. Not so. Our most recent Léger survey found that 66% of managers consider their company to be behind or “neither ahead nor behind” when it comes to digital adoption. The gap between the general perception of accelerating digital transformation and the reality on the ground could simply be due to the increased use of technology for telework.

In many industries, digital transformation has already shown itself to be a growth accelerator. In manufacturing, for example, integrating IoT (French-only page) facilitates production line automation and inventory control. In agriculture, new high-tech tools enable food producers to monitor and optimize their crops, thereby increasing yields. The service sector also benefits from high-tech innovations, as these can automate many tasks, such as processing cheques and claims, by providing customers with real-time visibility.

To stay relevant, companies in every industry must keep moving ahead with their digital transformation. Read on for a look at the key benefits.

Ensure better employee commitment and retention

New hybrid work models have accelerated the adoption of digital tools to support telework. Shared documents and project management platforms enhance team collaboration and provide project visibility. And now, synchronous and asynchronous communication has its own special tools to promote employee commitment.

Talsom’s 2022 study on digital transformation shows how new technology positively impacts a company’s ability to attract and retain top talent, as supported by the following figures:

  • 97% of managers say companies that integrate new technology into work processes are more attractive;
  • 75% of managers say companies that lag behind in their digital transformation drive employees to move to other companies.

In the current labour shortage – only compounded by the recent so-called “Great Resignation” which is being led by millennials – companies have a lot to gain by accelerating their digital transformation.

Anticipate market trends with real-time data

Companies must be increasingly resilient and flexible in the face of changing market and consumer demands. The crisis caused by COVID-19 has put additional pressure on supply chains and intensified rapid changes in consumer behaviour. By centralizing and capitalizing on existing data, companies can adapt more rapidly to these changes.

Improved visualization of cross-referenced data also enables them to find new segments, thereby opening up new market opportunities. Leveraging data gives you a significant competitive advantage.

Generate long-term savings

Digital transformation can involve significant financial investments. However, it must always be viewed in terms of its ability to optimize structural and operational costs, thereby leading to corporate growth. One of the most tangible benefits is improving processes by automating time-consuming, repetitive, low value-added tasks.

By moving from a legacy infrastructure to cloud storage, buying and maintaining servers is a thing of the past. Cloud storage provides solutions practically tailored to your use and require no maintenance, generating significant infrastructure cost savings.

Improve the customer experience

Every manager knows that acquiring new customers requires a greater investment of time and money than keeping them. Customer satisfaction is the key to customer loyalty. Digital tools mean you can offer omnichannel support to your customers, making it easier to track and anticipate their needs, gather key information and provide an ultra-personalized experience. Implementing ERP provides detailed visibility into product delivery status and facilitates inter-departmental communication. CRMs enhance customer relationships through better communication and keep them engaged with automated marketing messages.

How Talsom uses digital transformation to power your business

Digital transformation involves a lot more than simply making a technology purchase decision. In order to generate long-term benefits, the process must be planned and supported. Since it involves making high-tech decisions and prioritizing business objectives, and will most likely require support, you may want to consider working with an experienced partner who can guide you through the entire process.

Our teams have the expertise to be your single resource, from planning to execution, and have extensive experience working with many local, national and international clients. We employ every kind of innovation to help you understand, specify, plan and execute your transformation to a digital world.

Want to know more about Canadian corporate digital transformation and the challenges it presents?

Download the complete study

Published on 18.02.2022