Business design

Business design is a structured approach that connects strategy to execution by ensuring that what is desirable for clients and employees is also operationally feasible and economically viable. Rather than simply combining analyses and ideas, the approach starts from the field, formulates hypotheses, tests them through prototypes and measured experiments, and then transforms proven results into decisions and a roadmap.

Business design covers not only the value proposition and the business model, but also the customer journey, internal processes and capabilities, data and technology, governance, and success indicators. The ultimate goal is to reduce uncertainty before making large investments and to accelerate value creation by aligning stakeholders around a shared, tangible, and already validated target.

Design thinking is a human-centered innovation method: it explores needs, generates ideas, prototypes, and tests quickly to reduce solution risk and ensure desirability and usefulness.

Business design builds on this method and extends it to economic viability and operational feasibility. It translates a promising solution into a clear business model (revenues, costs, pricing, channels, partners). In short, design thinking helps design the right solution; business design ensures it creates value and can be scaled successfully.

Business design is particularly valuable in contexts of transformation, uncertainty, or growth when an organization needs to clarify its value proposition, reduce risk before investing, and align stakeholders around real-world evidence. It enables prioritization based on value and risk, improves adoption of an offering or technology, and simplifies fragmented customer journeys.

Examples include:

• Launch of a new service or product
• Review of business strategy or positioning
• Response to market changes (new competitors, new regulations, geopolitical shifts, evolving customer expectations, etc.)
• Search for a more sustainable or profitable business model (cost structure optimization)
• Improvement of adoption for a technology solution or an existing offering
• Customer journey mapping

In short, it is a structured approach to rethink your foundations while mobilizing teams around a shared vision and concrete indicators. This is where design fiction and continuous innovation practices often reinforce business design consulting.

Business design is often an accelerator for digital transformation. During modernization or deployment phases, it reassesses the business model in light of new capabilities, anchors technology choices in demonstrated value, and aligns stakeholders on a common, clear, and measurable vision.

Concretely, it enables organizations to:

• Translate opportunities into target capabilities and processes
• Ensure that the implemented technology addresses real needs, validated by prototypes and use cases
• Evaluate impacts on revenues, costs, channels, and partners
• Align with enterprise architecture, data, and use cases (including AI)
• Establish governance, change management, and adoption measures

At Talsom, we integrate business design into our digital transformation mandates to combine innovation, strategic coherence, and successful adoption

You leave with directly actionable deliverables that reduce ambiguity, support decision-making, and guide execution from concept to deployment. Each element is designed to be used by your teams and to reduce risk before significant investments are made.

• Client/employee insights and operational diagnostics
• Value propositions, target segments, and positioning
• Business models
• Customer journey mapping
• MVP definition
• Prototypes and user/field test results
• Business cases, key hypotheses, and success indicators (KPIs)

In short, you obtain a clear, field-tested roadmap to move from idea to credible, measurable deployment.