Technology Strategy and Innovation
5 Myths and Realities of the Data-Driven Enterprise
Article written by Martin Bourgeois
Director, Tech Strategy
In today’s world, being “data-driven” implies that an organization’s strategic decisions, business objectives, and tactical plans are based on the information generated by its own data. Gartner recently hosted a webinar exploring the potential of this approach within corporate strategies. Two major findings emerged: the transformation of data into an exponential strategic asset and a positive correlation with business outcomes. Despite these advantages, few companies actually declare themselves truly data-driven in 2023. This article debunks five persistent misconceptions among business leaders regarding the data-driven approach.