Takeaways and lessons learned from the Design Thinking Jam

Weren’t able to attend the 2018 Design Thinking jam? We’ve got you covered – in this article, we’ll go over everything you need to know about the first of these events, as well as cover the state of affairs alongside the “L’Itinéraire” project.

Since last summer, Talsom’s innovation experts have been accompanying the community group throughout a comprehensive Design Thinking process in order to help the organization and its vendors come to terms with the reality of digital content consumption in the context of street ‘zine sales.

A human-scale ideation session
September 13th, 2018: The Faubourg Québec space was buzzing. The reality is that it’s uncommon to have a gathering of about 180 people underneath an overpass to host an outdoor Design Thinking workshop. An unusual venue, a sunny afternoon, and a strong desire to make a lasting, positive impact – all ingredients that help stimulate creative thinking. As the participants arrived and spread out across about thirty picnic tables, we got to work.

 design thinking jam takeaways

A space for unorthodox ideas

Following a detailed explanation by the event hosts coupled with a clear understanding of the worker and working environment, each team was assigned a design challenge for which they had to come up with solutions via a brainstorming session.

Identified beforehand by the project teams, these four design challenges are the results of initial research and observation conducted over the first months of the project:

  • How do we increase visibility, awareness and contributions for the L’Itinéraire organization?
  • How do we enable potential buyers to purchase L’Itinéraire products using a payment method other than cash?
  • How do we ensure that the interaction between the vendor and the public is memorable, pleasant and mutually beneficial for both parties involved?
  • How do we highlight the vendor’s best qualities through a more relevant and interesting product or service?

Quantity, broad thinking and an open mind were the keywords of the day – there aren’t any bad ideas. All told, over a thousand ideas were put to paper.

“Ideation is the funnest part of Design Thinking
– that’s when we let our craziest ideas out!” – Adil Mansouri, Tech Strategy & Innovation Consultant.

Once all the ideas are categorized, participants vote for their favourites. Out of this ideation step, every team has to narrow their choice down to one single idea in order to move forward.

Design Thinking Jam 2018 L'Itineraire Montreal

When an idea comes to life
What’s the next step after we’ve identified the right idea? We need to make it real. To accomplish this, the event participants were provided with boxes containing various tools and materials allowing them to craft a version of their idea. Each team then recorded their very own presentation of their prototype.

CLICK HERE TO SEE ALL THE VIDEO PRESENTATIONS

Following this step, known as the “imagination phase”, over 30 prototypes were developed by our participants.

“One of the interesting quirks of Design Thinking is how much deeper we dive than in what folks think of as traditional brainstorming when we’re facing a challenge. What each participant was able to accomplish within the span of 3 hours involved placing themselves in the skin of the organization’s workers, learning about their on-the-ground reality, helping find ideas and developing them.”
– Dany Jutras, Tech Strategy & Innovation Consultant.

design thinking Tech Strategy & Innovation

Three weeks later – where are we now?
Thanks to all the content coming out of the Design Thinking Jam, the team was able to collect considerable data to move the project forward. The team members learned a great deal about the organization’s workers and their environment. Furthermore, the team participated once again in a new ideation exercise based upon hundreds of ideas stemming from the last event. By adopting an iterative approach, the final proposed answer stands a greater chance of achieving success with the workers and the public.

“Upon review of all the ideas and prototypes, we chose the ones with the greatest feasbility and potential impact to push them even further. We then presented those to the team at L’itinéraire.”
– Valérie Dionne, Innovation & Tech Strategy Consultant.

Ideas are only brought to life when there’s work behind them. That’s why our teams evaluate the selected project for feasibility, impact and viability. Design Thinking considers potential solutions along a financial, social and technological axis.

Testing prototypes in the field
This past week, the team turned their focus on the next phase in Design Thinking: co-creation.

Coinciding with the release of the latest edition of L’Itinéraire magazine, our experts accompanied the vendors at the points of sale to test two carefully chosen payment options with the aid of prototypes and thorough testing, in order to determine various hypotheses for each potential solution.

Over the next two weeks, the team will continue to work with the public and with the vendors to not only validate the initial ideas which sprung out from the Design Thinking Jam, but also to foster additional innovation and potential solutions. Furthermore, L’Itinéraire can already begin envisioning what the ultimate idea will look like, a solution that has already been validated, tested and accepted by both the public and the vendors.


Live – or relive – the 2018 Design Thinking Jam experience?

A new service offer based on Design Thinking

Last week, Talsom unveiled its new “Technology Strategy and Innovation” service offer at Salon Connexion. This new offer based on the Design Thinking approach, is part of the support that Talsom offers companies in all of their digital transformation from strategy to implementation, through business architecture, project leadership and change management. 

A digital transformation powered by Design Thinking (DT / DT)

In an era where digital transformation has become a concrete reality for every business, Talsom wants to support each of its customers in defining their identity and their digital target. Indeed, organizations that fail to identify these two variables will find it difficult to survive in the environment, that is becoming more and more competitive. Supported by our team of experts in Design Thinking, each company will be able to make these key digital decisions that will serve as a guide for all of its initiatives and activities.

We can not measure what we do not define

We embed an innovation-driven culture at the heart of organizations and co-create organizational designs, processes, channels, services, and digital products. Through the approved approach of Design Thinking, we want to make digital transformation a lever of differentiation, competitiveness and growth for each company. The cornerstone of innovation, Design Thinking is more than just an approach, it is a state of mind based on empathy. With a deep understanding of users, their needs, and the ecosystem in which they operate, the iterative approach of Design Thinking creates a collaborative climate from which viable and desired solutions to the marketplace emerge.

We can not improve what we do not measure

Today 56% of CEOs confirm that improvements made through the introduction of digital have already increased their profits [1]. Design Thinking supports companies in aligning their strategic vision with the successful execution of their technology projects.

To download the details of the new offer, visit our PAGE.

Digital Transformation driven by Design Thinking

Your initiatives towards innovation are paying off, the solutions you develop must meet the real needs of your customers and employees. This is where the power of Design Thinking lies. By developing a deep understanding of users’ experience and stumbling blocks, Design Thinking maximizes the chances of successful digital transformation. Through to this iterative approach, we create innovative and attractive solutions that exceed users’ expectations and reinforce their loyalty to your organization and your brand.

SAPPHIRE NOW Conference 2017: Three Breakthrough SAP Innovations!

Every year, enterprise software solutions giant SAP gathers together people from around the world to its SAPPHIRE NOW conference 2017 in Orlando, Florida. At the event, business leaders, customers, prospects and other decision-makers meet and discuss the technological solutions of today and tomorrow. This event was a opportunity to obtain an overview of SAP innovations and industry trends.

Digital transformation is driving businesses to establish themselves to a greater degree in the digital economy. Today, it is no longer a secret that technologies and business lines must be brought together. For instance, when it comes to sales, customer experience is one of the primary methods by which businesses distinguish themselves from their competitors. But customers have never been as well informed as they are today. Irrespective of the size of businesses and the sector in which they operate, one of their main concerns remains the daunting task of continuously keeping up with new developments and adopting omnichannel strategies while offering a unique customer experience.

But which technological initiatives should businesses adopt in light of their needs? And how will these solutions disrupt and redefine their way of doing things moving forward?

Many interesting innovations were once again presented this year. We provide below an overview of three such innovations that particularly captured our attention:

 

Facilitating Collaborative Creation through Design Thinking

First things first – what is Design Thinking?

Design Thinking can be defined as a management model that advocates for a collaborative work style. A business that adopts Design Thinking will not have its departments collaborate in an isolated manner but will instead aim to promote collective intelligence. How? The answer is to combine the analytical skills of some teams (e.g. engineers) with the more intuitive skills of others (e.g. marketing or creative professionals) to the greatest extent possible.

Understanding its use

Experience is increasingly dominating the economy. In the coming years, Design Thinking will change the way that businesses improve products in addition to their general approach to technology. It allows employees and consumers to converge at the very core of their experience.

Design Thinking is implemented as part of a global strategy. It no longer means simply identifying where a problem is found and resolving it in an isolated manner, but instead consists of addressing the problem from the very start of one’s reflection up to the final integration of the solution.

 

Artificial Intelligence and Machine Learning: SAP Leonardo

Intelligently connecting people, things and businesses. If we do it right, you can care more and do more for your customers. And one key to do this right is data.” (Bill McDermott, CEO of SAP)

 

With its new Leonardo solution, SAP offers its clients a simple way to use emerging technologies including artificial intelligence, machine learning, advanced analysis and blockchain.

In so doing, SAP does not only wishes to accompany its clients as they find solutions, but now aims to address all of their business needs. It will be possible for businesses to connect smart devices with employees, products, infrastructures and markets to optimize their strategic and financial performance.

This offer seems promising for optimizing and transforming the bond among people, objects and technologies.

 

SAP Cloud Platform

According to a CEFRIO report on the subject of digital innovation, 68% of businesses in Quebec have presently adopted a cloud solution.[1] This figure is not to be frowned upon, as it appears only to be increasing. With their simplicity, accessibility and availability, cloud technologies offer a wide range of advantages to businesses by allowing them, among other things, to generate savings and to better control their costs associated with information technology and infrastructure.

SAP is a major player in the field due to the flexibility of its solutions. The agile environment offered through this type of platform allows businesses to develop, operate and instantly connect their applications with the help of data centres.

Together with Design Thinking, the SAP Cloud Platform could position itself as an interesting solution for responding to the niche business needs of organizations.

The innovations presented at the SAPPHIRE NOW conference 2017 are, and will continue to be over the coming years, major drivers for the improvement of business strategy, whether it is regarding the internal or external concerns of businesses, particularly with respect to optimizing customer experience.

For a business to benefit the most from its current technological environment and from potential process optimization solutions, it must have proper control over the available tools and products in addition to following market trends regarding digital transformation. To learn more, read Talsom. And for more information concerning the SAP innovations presented at the event, visit the Facebook page for SAPPHIRE NOW.

 

 

[1] Talsom’s 2017 Technology Radar.