The Next Major Trends in Change Management

Article written by Valérie-Kim Besner
Executive Director – Client Partner

On November 15th, I had the opportunity to speak at the conference “Effective Communications to Overcome Resistance and Improve Engagement,” organized by Les Affaires. My intervention focused specifically on the major trends in change management. In other words, those that should not be overlooked for a successful and sustainable transformation! Change management is a dynamic discipline, and trends and innovations in this field are numerous. Below, I discuss the 3 essential trends and provide some keys to better approach them.

1. Democratization of Change Management Responsibilities

Given that leadership engagement is crucial for the success of change in a company, why do only 15% of managers feel adequately equipped to play their role in change in 2023? This is the dichotomy between the current situation and the optimal situation. For a long time, change management efforts were focused on the project team and senior management. However, change management is primarily a matter of proximity! Individuals undergoing transformation now more than ever want to learn and experience change with their immediate managers and with team members who have influence on them (e.g., change agents, HR or communications business partners, representatives from labor relations committees and unions). Making these individuals key players in change management is essential to mobilize all affected groups. However, be cautious not to ask managers to take on this crucial role without preparing them and providing them with the necessary means. Supporting managers, equipping them, giving them leeway, and coaching them are basic prerequisites to make them change management experts! Change management is an ecosystem that surrounds not only a project but also a way of life in a company. It is therefore democratized and makes sense only if it involves everyone!

2. Approaches Increasingly Focused on Humans, with an Emphasis on Individuality

Expectations towards change management specialists have evolved significantly in recent years. From simply communicating about change to prepare employees, we have moved on to making change acceptable, then to fostering commitment to that change. Today, it is about creating a positive change experience for the affected individuals. So, how do you successfully meet this challenge? By not neglecting any aspects of the employee experience. This experiential and employee-centric strategy allows impacted individuals to feel heard and valued, making them more inclined to take initiatives and experiment. Change, whether related to processes, tools, culture, or structure, represents an opportunity to go further, learn new techniques and knowledge, participate in something greater than their job, rally towards a common goal, exceed individual and team limits, celebrate success, etc. Change then becomes a mobilizer and an engine of engagement.

3. Change Management as an Element of Organizational Culture

This trend emphasizes the importance for companies to gain flexibility and efficiency in the face of constant changes in the environment, thanks to an organizational culture that fully integrates change management principles and values. Integrating change management into the organizational culture takes time and requires long-term commitment, but it is essential to create a resilient and adaptive organization in a constantly changing world. Concretely, this involves engaged leadership actively supporting change management initiatives, and open and transparent communication becoming the norm. It also involves training and development so that everyone understands the basic principles of change management and develops the skills required by the changes. Ensure that the organization’s values include flexibility, adaptability, and innovation. Thus, change management will not be perceived as a one-time project but as a way for the organization to operate continuously. The organization’s environment is constantly evolving, and the organization has what it takes to adapt to it! Dedicate a structure within the organization that focuses on change management, such as a center of expertise, is an excellent way to support transformation projects.

Turning Change into an Opportunity

In conclusion, to effectively manage change, I recommend that companies strengthen their change management skills. They should make the necessary efforts to anticipate concerns and impacts of the impending change and ultimately implement actions to make the change project appealing. In other words, it is essential to have enthusiastic and competent leaders in change, well-equipped to address concerns and impacts, and capable of mobilizing and engaging employees in the transformation adventure.

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Five Things You Need to Know About AI and ChatGPT

This article was written based on a discussion between Liv (our digital colleague) and OpenAI.   

ChatGPT has been dominating the artificial intelligence headlines over the past few months, following its launch in November 2022. Liv has explored five things every CEO and decision-maker should know about ChatGPT and artificial intelligence in general. First of all, what is ChatGPT all about? It’s an advanced language model capable of generating human-like text and engaging in conversations, based on so-called generative artificial intelligence (AI), and created by the company OpenAI.

ChatGPT is also one of the most important developments in artificial intelligence in recent months, but has several limitations:

  • Its database has not been updated since September 2021, so it cannot respond to more current topics. 
  • Some ChatGPT-generated information is false or biased. 
  • The content generated is quite general and only takes into account the context provided by the user. 

Despite these limitations, ChatGPT has come into worldwide use over the past few months. Aside from all the hype, how is this tool really impacting your company? 

1. How scared should we be that AI will replace our jobs? 

First thing to know about artificial intelligence: every technological revolution has created more jobs than it has destroyed. It is important to understand that AI is designed to complement human capabilities. The impact of ChatGPT and artificial intelligence technologies on the workforce will lead to changes to professional roles, rather than mass unemployment. And thanks to AI-powered automation, collaborators can increasingly focus on higher-value or more strategic tasks. Nowadays, companies and organizations are seeking creativity, critical thinking and human interaction.   

For example, some companies have developed artificial intelligence systems that can analyze data and quickly come up with highly accurate sales forecasts. Traditionally, that same task took days, if not weeks. But no salespeople have lost their jobs. Instead, they now have more time to focus on the higher value-added aspects of their jobs, such as customer relationships and the sales process itself. 

Similarly, some AI services can generate basic programming code. But that’s not putting programmers out of work. Instead, they can write code more efficiently while automating repetitive tasks such as testing. This will allow them to concentrate on more strategic matters, such as system architecture, domain modelling and the user experience. 

2. What role will ChatGPT play at the company level? 

Second thing to know: ChatGPT (and artificial intelligence) can play various roles within a company, from improving customer support to providing instant and accurate answers to questions. The customer experience will be enhanced; engaging and personalized content will be created for marketing, research and data analysis purposes; and decision-making support will be provided. Here are some other examples of what AI will be used for: 

  • Automating interactions with customers, providing virtual assistance and offering personalized recommendations. 
  • Generating content for marketing campaigns, social media and internal communications. 
  • Analyzing data and managing/looking for knowledge to optimize information searches. 
  • Serving as a virtual assistant to answer employees’ questions, provide HR information or facilitate internal communications, thus enabling HR staff to focus on more complex tasks. 
  • Promoting and reinforcing workplace security protocols (sending out reminders, answering security-related questions or providing employees with guidance on emergency procedures), thus contributing to a safer work environment.  

It should be noted that although ChatGPT can provide interesting forms of support, it should not be used to replace human expertise, particularly in critical or high-risk situations. Collaborators must be trained how to effectively use and interpret ChatGPT’s responses. They must also understand its limitations and know when additional human intervention or supervision is required. 

3. What is ChatGPT’s security risk level for my staff? 

Third thing to know: as with any IT system or artificial intelligence technology, using ChatGPT poses certain cybersecurity risks. Here is a (non-exhaustive) list: 

  • Data confidentiality: There is the risk that the information shared in users’ questions might be compromised or disclosed in an unauthorized manner, particularly if appropriate security measures are not put in place to protect it.   
  • Vulnerabilities and hacking: As with any software, ChatGPT may present certain vulnerabilities that could be exploited by malicious actors. Robust security measures should be implemented to reduce the risks of hacking or unauthorized access to ChatGPT and related systems. 
  • Biased or incorrect responses: ChatGPT generates content based on the training data it receives, meaning that any such content may contain biased or incorrect information. The responses generated by ChatGPT must be verified to ensure that they are accurate, objective and consistent with company policy. 
  • Social engineering and manipulation: Malicious actors could use ChatGPT to generate misleading content or engage in phishing attempts or psychological manipulation. User awareness and education are essential to prevent any such manipulation. 
  • Denial-of-service attacks: If ChatGPT is used intensively, it could be subjected to denial-of-service attacks designed to make it unavailable or compromise its performance.  

To mitigate these risks, appropriate security measures should be put in place. Organizations must ensure that data shared during conversations is protected and complies with applicable privacy regulations. Implementing robust security measures, such as encryption, access controls and regular vulnerability testing, will help to protect sensitive information. 

When appropriate measures are taken, risks can be minimized and ChatGPT can be used more securely. However, it is important to note that no system is 100% risk-free. Continuous monitoring is required to detect and mitigate threats. 

4. How can employees be encouraged to rely on AI to boost productivity (and not to look for shortcuts)? 

Fourth thing to know: in order to encourage productive (and secure) artificial intelligenceuse, companies should offer comprehensive training programs to inform employees about the capabilities—and limitations—of AI technology. Emphasize the importance of using AI as a tool to enhance productivity, streamline processes and increase human capacities, instead of using it as a shortcut. As artificial intelligence is adopted, be sure to foster a culture that values critical thinking, creativity and problem solving. 

More specifically, take the time to raise your collaborators’ awareness of security issues and best practices for optimizing ChatGPT use (formulating questions, contextualization, gradual experimentation, checking responses, etc.), based on clear guidelines. 

Offer practical training and encourage collaboration and knowledge sharing. By fostering an environment in which collaborators can discuss their experiences and share pointers and best practices, you will be strengthening your teams during this inevitable digital transformation. Lastly, ensure that your employees have adequate technical support. Promote a business culture based on information security and individual accountability.  

 5. What is the next step for ChatGPT, AI and yourself? 

Last but not least, ChatGPT only provides a fleeting glimpse into generative artificial intelligence’s potential. Current research is seeking to reinforce ChatGPT’s capabilities, to improve its contextual understanding and to overcome its limitations. To get the most out of both ChatGPT and AI, be sure to: 

  • Stay informed about the latest trends and advances in the field of AI. 
  • Identify the areas of your organization where ChatGPT and AI could bring value added and stimulate innovation. 
  • Invest in training and professional development programs for your teams with a view to facilitating the adoption of AI. 
  • Foster a culture that adopts AI as a tool for productivity and growth. 
  • Regularly evaluate and re-evaluate the impact of implementing AI in order to ensure ethical and responsible use. 

ChatGPT and the latest artificial intelligence trends offer companies immense potential. AI is a powerful tool that can enhance your workforce, improve the client experience and stimulate innovation. Understanding ChatGPT’s scope, advantages and limitations will enable you to make enlightened decisions and lead your organization into the future of AI-powered transformation. By adopting artificial intelligence technology responsibly, organizations can maintain and develop their competitive edge, seize new opportunities and stay ahead in a fast-changing digital landscape. 

 

 

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Talsom Perspective: How Can AI Be Useful to Your Business?

The rise of artificial intelligence (AI), particularly the public launch of ChatGPT, has rekindled the debate over the use of AI, including its various benefits and limitations. Unbeknownst to us, artificial intelligence is already present in our day-to-day lives! Above and beyond its revolutionary impact on multiple industries, how can artificial intelligence be useful to your company and what are its potential ramifications? 

Playing Catch-Up: The Technological Debt

Before we even consider developing useful artificial intelligence embedded solutions, it is essential to erase the technological debt that (too) many organizations have racked up. Technological debt is defined by lags or delays in modernizing companies’ infrastructure and systems. These lags are most visible in the hardware and software we use. This debt stems from the initial choice we made, i.e., adopting and maintaining technological solutions without allowing them to evolve. These solutions typically involve software, such as outdated enterprise resource planning (ERP) systems, as well as inventory and cash management applications. Inevitably, these solutions cannot meet companies’ emerging needs. 

Technological debt is defined by “an accumulated gap or delay relative to an organization’s software (technical debt), consumer experience (CRM and related interfaces), automation of operational flows, data (quality, availability, use and security), as well as to the entirety of devices and computer systems utilized by the organization.”
– Tech Radar 2020.

Currently, nearly 85% of companies are dealing with obsolete systems, exposing them to the consequences of technological debt. In addition to the risks of system failures or paralyzing service outages, technological debt can constitute a security breach. 

Technological debt detracts from the experience of your clients (overly long response times, frequent outages and errors), as well as that of your collaborators. Your collaborators may even find themselves developing “home-made” solutions to address certain problems. Technological debt could also scare off potential candidates who would prefer to sign up with an employer that is more technologically advanced 

Technological obsolescence poses a major challenge to companies. As time goes by, system performance starts to suffer, as does compatibility with new market requirements. As a result, opportunities are lost, plus the long-term viability of your future ecosystem could be jeopardized. 

Maintaining Your Competitive Edge

Notwithstanding all the talk about generative artificial intelligence, how can you actually maintain or develop your competitive edge by integrating useful artificial intelligence solutions, starting today?  

Easing the Labour Shortage

AI-based digital assistants, such as chatbots, can answer routine questions effectively and thus reduce the need for customer service staff. artificial intelligence also excels at managing risky and dangerous tasks, thereby minimizing related risks for humans. Thanks to the automation of repetitive tasks, resources can be allocated to higher value-added activities. However, it is important to ensure that roles and tasks are redefined in line with employees’ aspirations. Moreover, integrating new technologies into workflows makes organizations more attractive to potential employees, who may place more importance on “digital maturity” when selecting an employer.  

Detecting New Market Opportunities

Your current systems store large quantities of data, but they don’t have the tools you need to get the most out of this information efficiently. Artificial intelligence analyzes huge quantities of data from various sources, including client, market and financial data. Algorithms are able to detect significant trends and models, thus providing valuable information on emerging opportunities. Using automatic learning techniques, AI develops predictive models based on historical data analysis. These models will help growing numbers of companies to anticipate consumer behaviour, market changes, economic trends, and more, thus enabling them to identify emerging opportunities. 

Improving the Client Experience

By exploiting artificial intelligence’s capabilities, companies can offer personalized, reactive, automated and predictive experiences. This helps to boost client satisfaction, fidelity and competitive differentiation. For instance, by analyzing purchasing histories, preferences and behaviours, AI can analyze client data to create individual profiles and offer personalized experiences. 

Seeing AI as a Complement to Human Talent

The fear of seeing artificial intelligence replace human workers is understandable. Related concerns must be addressed to ensure that companies successfully adopt it. Although some repetitive tasks can be automated, AI should be regarded as a tool for freeing up time, reinforcing analytical capacities, improving understanding of certain phenomena and processing larger quantities of information.  

Scientific evidence has repeatedly shown that a combination of artificial intelligence and human intelligence yields the best results. Unlike AI, which only reacts to available data, humans have the capacity to imagine, anticipate, sense and size up changing situations. This enables them to set their short-term worries aside to focus on longer-term concerns. Unlike artificial intelligence, these all-too-human capabilities do not require a constant flow of external data. 

  • Creativity and innovation: Artificial intelligence is at its best when it is carrying out repetitive and analytical tasks, but it still faces certain limitations in terms of creativity and innovation. Human beings can put their ability to think originally to good use. They can also come up with new ideas, solve complex problems and expand the boundaries of their knowledge. 
  • Social and emotional skills: Social interactions, empathy and understanding emotions remain areas in which humans excel. Indeed, those are the same areas that many experts identify as future skills that we would do well to develop.  
  • Ethical and moral decision-making: Complex ethical dilemmas and moral choices require in-depth reflection and a clear understanding of the context involved. Human beings have values, ethical principles and a critical awareness in situations when important decisions must be made. 
  • Relationships and partnerships: Humans are able to forge trust-based relationships, communicate effectively and collaborate with other people. Creating partnerships, negotiating, resolving conflicts and building teams will remain valuable skills, even with the rise of AI. 
  • Adaptability and continuous learning: Artificial intelligence evolves rapidly, which means that skills required in the workplace are also changing rapidly. Humans are unique in that they can adapt to new technologies and environments. They are also willing to learn and undergo continuous training to acquire new skills. 

Artificial intelligence is often designed to complement human capabilities, instead of replacing them. By treating it as a tool, humans can focus on more complex, creative and significant tasks. This allows us to get the most out of our unique attributes while creating value in the professional world. 

Technology + People: A Business Equation Worth Working On

Embedding artificial intelligence within companies will be useful and successful if we can also leverage the human uniqueness. At Talsom, we consider the latter to be more important than technology. Why? Because human aspects are often underestimated since they involve changes that are harder to make. Individuals are the ones who determine the success of an organizational transformation; they are your ambassadors.  

Yes, certain positions will disappear in the coming years, while others will be transformed. To help people navigate these changes, skillsets will have to be tailored to future requirements, which organizations such as the World Economic Forum have already identified. Starting today, organizational development has a pivotal role to play: future needs must be identified, while new skills have to be upgraded, developed and requalified.

 

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How to transform the employee experience in the era of hybrid work

In the past two years, the global pandemic has completely upended the business world, and companies have had to overcome a number of hurdles in order to adapt. The crisis exacerbated pre-existing issues and also caused new ones to emerge. Now more than ever before, organizations have to be resilient if they want to stay competitive. This means adapting to:

How to get employees back in the office

In the past two years, work-as-we-know-it has undergone an unprecedented level of technological change.

To keep things up and running during the pandemic, companies had no choice but to adjust their ways of doing business and equip their employees for remote work. Now, some employees view going back to the office (and in-person contact) as a blessing, while others see this return-to-the-before-times as difficult, if not downright unthinkable. Many people have come to appreciate the benefits of working from home, including all the time and money saved on commuting (gas, parking) and childcare. Without a doubt, the hybrid model is a new work norm that organizations must adapt to.

However, it is also clear that hybrid work is a significant adjustment for businesses and comes with its own challenges that can be tricky to address. On the one hand, we have seen that employees are more productive and more focused at home because they have fewer interruptions. On the other, it can be hard to schedule a last-minute meeting, encourage team bonding and buy-in and successfully integrate new managers. Employees who work from home are also more apt to fall into a siloed mindset. The lack of informal interactions between members of different teams hurts an organization’s ability to tackle and solve complex problems, like thinking through innovative projects. All of this can lead to decreased performance.

That said, labour shortages and the demands of the new generation of workers are forcing organizations to rethink the work conditions they offer employees. If companies want to retain talented people, they have to provide a compelling employee value proposition and a positive employee experience. And if this involves hybrid work, so be it. In order to survive and thrive, organizations have to redefine the employee experience. Like we said: Resilience is key!

Redefine the employee experience with Design Thinking

How can I improve the employee experience? How can I increase employee buy-in and bonding? How do I optimize the hiring process? How do I retain top talent?

Design Thinking is a creative problem solving process that focuses on identifying a company’s main organizational issue and then moving through different phases to solve it. Design Thinking synthesizes intuitive and analytical thinking. Its core philosophy is to make users the focus of the thinking process.

Design Thinking has 5 phases:

Empathize, Design Thinking, Icon, phase 1

Empathize: Understand the user

Depending on the situation, the user may be a client/customer or an employee. This phase involves devising a methodical research approach to identify and understand the user’s needs, yes, but also what they think, how they think and why they think it. One you’ve made this the core of your mindset, it will be much easier to move on to step 2.

Define the problem, Design Thinking, phase 2

Define the problem

This key step will help you determine the company’s real issue. For example: “Why are employees quitting their jobs during their first year?”, “How can we make employees more productive, happier and less stressed?” The entire team comes together to define the problem.

Ideate, Design Thinking, phase 3

Ideate

In this step, you compile all of the ideas and identify long-term, lasting solutions that keep empathy front and centre. Putting yourself in the user’s shoes will help you find ways to meet both their needs and expectations and the company’s.

Prototype, Design Thinking

Prototype the solution

This involves exploring the various proposals from the previous step’s brainstorming sessions. During this stage, you will select and test the different solutions.

Test, Design Thinking

Test

The testing step is the opportunity to make sure that all of the proposed ideas can actually solve the users’ problem. It involves:

  1. Presenting the solutions to users
  2. Having the users test them
  3. Gathering user feedback

After testing, you can verify that the prototypes are indeed the right solutions. If they are, you can refine, improve and simplify them to make them even better.

In other words, Design Thinking takes into account the user’s situation in order to come up with meaningful solutions. The goal should always be to understand what users want and what they expect from their employer and company. In order to meet your employee’s needs and wants and set yourself apart from other companies, you have to identify the right issues and build a viable value proposition that also considers all the company’s stakeholders (HR, employees, IT for integrating changes, managers, etc.)

How to get your teams Design Thinking

Companies that foster a positive, collaborative environment quickly see the positive outcomes at every level:

  • Save a lot of time
  • Boost profits
  • Better execute daily tasks

You will optimize your organization’s performance and see an almost instant return on your investment. Design Thinking is a true win-win!

Download Talsom’s Design Thinking toolkit for your team meetings

Understanding the real problems before you try to implement solutions will save you precious time, money and energy. Design Thinking is an innovative and proven approach to organizational issues that minimizes failure, increases team work and innovation and improves employee well-being in order to retain your valuable employees.

As a people-first company, Talsom has gathered a team of Design Thinking experts to address all of your organization’s questions and needs

Climate change as a transformation accelerator: The case of Formula 1

According to the latest IPCC report, global warming of + 1.5 degrees Celsius will have catastrophic impacts worldwide. Countless weather events like droughts, heat waves and floods are already wreaking havoc around the world. These are all putting more and more people in precarious conditions (food insecurity, climate-related migration, access to drinking water, etc.).   

Faced with the pressures exerted by all ecosystems, companies must take short-term action to reduce their greenhouse gas emissions. That’s what 44% of the organizations examined in a study are committed to doing by 2025. However, as the study shows, many companies are overlooking their Scope 3 emissions, which include all other indirect emissions that occur in a company’s value chain. It’s worth noting that Scope 3 emissions account for up to 50% of a company’s total emissions. Worldwide, the eight biggest supply chains are food, construction, fashion, electronics, consumer goods, automotive, professional services and freight transportation. That why it’s important to pay special attention to these sectors and to review their business models to lower the impact on GHG generation.    

Let’s consider the transportation industry, which currently accounts for 25% of global CO2 emissions. With Formula 1 happening in Montreal this month, we wanted to take a closer look at this major event to better understand the transformational journey and business models of companies with a heavy carbon footprint. It’s difficult for an event like this not to come under the spotlight with regards to its carbon emissions. The road to becoming carbon neutral might be rocky if a transformational plan isn’t properly implemented from the start. We’ll use the example of Formula 1 to illustrate the steps organizations need to follow, such as measure their carbon footprint, identify opportunities for improvement, and plan and execute their vision to achieve short-term environmental goals.    

F1’s carbon footprint

The green shift is gaining momentum in many industries, and Formula One is no exception. In 2019 its carbon footprint was over 250,000 tons of CO2. As part of its sustainability strategy, F1 aims to be net zero carbon by 2030. This plan will address the carbon footprint related to travel and logistics, which account for 72% of CO2 emissions, and that related to car engines, which make up less than 1% of CO2 emissions. Since 2014, Formula 1 has taken many steps to reduce the impact of its car engines, including hybridization, sustainable fuel use and electrification. The company strongly believes R&D in this area can greatly benefit the entire transportation sector. Sustainable changes in travel and logistics (including transportation of materials, staff and spectator travel, office and plant operations) need to be well executed to achieve the desired results.   

That’s why it’s so important to measure carbon footprint and identify opportunities for improvement to achieve a green economy. As mentioned earlier, Scope 3 emissions make up a large percentage of total corporate emissions and yet companies still aren’t taking action on them. This shows how important a proper assessment is to making a green shift. This first step will allow you to establish a roadmap for projects and potential changes.  

At Talsom, we’ve developed expertise in Design Thinking, an iterative approach to generating innovative solutions based on a deep understanding of the user experience. In the case of a green transition, Design Thinking allows you to identify opportunities for environmental improvements based on a GHG emission assessment. For example, F1 identified certain measures to implement over the coming years: sustainable materials, recycled waste, better integration of racing tracks with nature; zero-carbon emission cars, optimized and greatly reduced logistics and travel, renewable-energy offices and factories, etc.   

Sustainable change for positive impact

While it’s important to identify the areas of improvement and changes needed for an effective transformation, what about planning and execution? A major challenge is that 70% of the failures to implement a solution are due to human factors. In the case of Formula 1, many stakeholders are involved (employees, teams, spectators, investors, etc.), and they may be resistant to change if it’s not properly planned and executed.    

Our Talsom change management team guides and supports people in their change processes to create faster, more effective buy-in for the solution. As an example, Formula 1 wants its offices and plants to use renewable energy over the next few years. This change has potential impacts for many stakeholders, which is why a proper plan and communications are key.   

Incorporating new business models

As with any business, a major challenge for Formula One is making a sustainable transition while remaining profitable. In the case of F1, it’s important to rethink its business model in an ever-evolving environment, both to mitigate the negative impacts of its overall operations and to create value. With a governance model that emphasizes a continual assessment and realignment of the company to adapt to external changes, you’ll be able to introduce change and ensure your organization’s long-term survival.  

We can’t talk about business models without mentioning the BMC (business model canvas), a synthetic tool developed in 2005. In 2021, a responsible version of the BMC was created to take sustainable development challenges into account. Among other things, it allows organizations to consider environmental and social factors that may be directly or indirectly related, while ensuring that the needs of all stakeholders are taken into account.   

A company’s success is no longer attributable to its financial results or environmental considerations alone, but to the integration of all these principles into its strategy. That means business models will be increasingly driven by environmental and sustainability factors. Accelerated by various pressures caused by climate change, regulatory constraints (municipal, provincial, national and international) and citizens, it’s even more important to have experts who can support you on your transformational journey and help you achieve your objectives. Formula 1 is an example of an organization that has a considerable carbon impact and needs to adapt to environmental challenges.    

If your organization is also working to reduce its carbon footprint, we can help you every step of the way—from project definition to delivery.  

Learn more about Talsom. 

In 2022, what is there to say about digital transformation in our businesses?

A picture of Quebec and Ontario companies

Last December, in partnership with Léger, we surveyed 700 employees and managers at companies in Quebec and Ontario to paint a comparative portrait of the trend in companies’ digital transformation projects and of how these projects are received and interpreted within their own company.

In 2021, the pandemic seemed to be accelerating digital transformation for businesses; but in 2022, we are finding that this may have amounted to a simple technology upgrade to enable people to work together remotely.

This second survey is an opportunity to validate some of our findings from the previous one with the same population – and find out whether employees take the same reading of their company’s issues as their managers do. We did find some gaps in perception. However, both agreed that their company does not have the full capacity that digital can provide for communications and marketing, operations, sales and production.

The issues on our companies’ minds

The companies identified several issues that are barriers to digital transformation. The labour shortage is the key barrier to digital transformation. Statistics Canada reported in its December 2021 Labour Force Survey that unemployment was at its lowest point since the start of the pandemic (5.8%). This lack of a qualified workforce is affecting their plans, and is one of the main challenges they’re trying to overcome with a transformation project.

Cybersecurity is not far behind – no surprise given that 43% of large companies with 250 or more employees (the same population as our survey) were hit by a cyberattack in 2020, according to Statistics Canada. And 72% of survey respondents say that their company has, or plans to, develop a cybersecurity strategy.

The connection is still seldom made between digital transformation and today’s core issues of sustainable development and climate change. Just 20% of employees thought the challenge could be met through their digital transformation. In addition, the majority of companies – 64% – give little or no airtime to climate issues and digital sobriety.

Download the 2022 Survey

How is it different from the 2021 survey?

With this comparative study, we identified various convergences and divergences between the 2021 and 2022 editions of our survey in partnership with Léger. This second survey’s unique angle is based on the comparison of employees’ and managers’ perceptions.

  1. Portrait of the digital transformation within the companies

Whether or not companies have an investment plan and a digital transformation strategy are two pieces of data that we used to paint a picture of in-house digital transformation. In 2021, 76% of companies said they had an investment plan, and 68% said they had a plan in place for their transformation. In 2022, we see that 46% of companies have an investment plan and 60% have a transformation plan. These two indicators are down by 27% and 8%, respectively.

  1. Optimizing digital technology and how it is applied

To draw this picture more precisely, we asked managers if they thought their company was capitalizing as much as it could on digital capacity in four sectors: operations, production, communications and sales.

We are seeing a higher use rate for these four sectors compared to the 2021 survey, but nowhere has it reached a majority. Production and operations are the sectors showing the most room for improvement.

  1. Progress in the digital transformation

Data collected in the 2021 survey gave us the impression that Covid-19 had acted as an accelerator in the digital transformation projects of Quebec and Ontario companies. Conversely, the same question was asked again this year, and the numbers speak for themselves.

  • In 2021, 46% of companies believed they were ahead of the competition in their digital transformation after Covid-19.
  • In 2022, only 30% believe they are ahead of the competition in their digital transformation after Covid-19.

That’s a difference of 16 fewer percentage points. Many companies (44%) don’t think they are either ahead or behind since the pandemic.

Employees and managers: perceptions aligned or askew?

  1. What is a digital transformation?

We think the digital transformation concept is frequently misunderstood. With this survey, we measured managers’ and employees’ understanding to see what they associated it with.

Generally, for many people, digital transformation means setting up a technological solution. For a majority of employees surveyed, “digital transformation” refers to technology infrastructures (45%), automation (41%), or digital applications (also 41%), but is never viewed as a whole.

While the technology aspect is a major component of digital transformation, the transformation path goes beyond that. It is an agile and cross-cutting path that offers a dynamic dimension to transformations.

  1. Are technical skills and lack of motivation barriers to digital transformation projects?

Managers have identified lack of technical skills and lack of motivation as the key barriers to their digital transformation projects. Yet employees do show interest in being involved in developing requirements, as they are motivated to receive training and guidance for their company’s transformation.

And 56% say they are motivated when they have to use new technology. This number is even higher for those aged 18-34: 83% say they are motivated to use new technology.

Still, employees acknowledge that lack of skills is a barrier to the transformation project (70%). They also stress the lack of managerial skills (57%) and the lack of financial resources (58%).

Why tackle a digital transformation?

Because digital transformation lets you grow while maintaining your competitive edge. Not transforming can cost you market opportunities and put you at risk. Digital transformation is an opportunity to update your operations and processes, acting as a lever against various outside forces.

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How digital transformation drives your business.

Benefits of working with a management consulting firm

In 2021, 57% of Canadian businesses started a digital transformation. Such are the findings of our latest survey in partnership with Léger. By digital transformation, they mean changes in technological infrastructure, automation, and digital application.

Too often, digital transformation is still considered the responsibility of IT and/or department heads, and too rarely is it part of any process of real collective change. Indeed, setting up new technology involves a total process overhaul that changes the company culture. However, the key barriers to digital transformation are, first and foremost, the lack of tech skills (70%), financial resources (58%) and managerial skills (57%).

Digital transformation goes far beyond choosing the technology. It must be planned out and guided so it can generate lasting advantages and benefits. Between making technology decisions, prioritizing business goals, and providing support during the transformation, it can be helpful to join up with an experienced partner who can guide you through the whole process.

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The advantages of working with a partner

A digital transformation project requires many resources and much planning. Day-to-day management, maxed-out teams, and the need for new skills can bog the project down – or even sink it. So, working with an outside partner like a consulting firm can help manage your project better, saving you time and money.

  1. Rev up your teams and protect your employer brand

Deploying a technology project requires additional technical resources to set up the chosen solution, and support functions for training, tech support and change management. These new requirements may be temporary. In addition to the labour shortage, which is especially acute for tech skills, plus the time it takes to hire and onboard a whole team, it may be more strategic to call on a consulting firm capable of quickly supporting your teams with the right skills.

At the end of the project, you may choose to add those key skills to your team and release the additional resources – without affecting your employer brand.

  1. Anticipate blind spots and create the big picture

 Digital transformation involves a lot more than simply making a technology purchase decision. Indeed, it involves a total process overhaul that changes the company culture. The added value created is correlated to using technology and adopting it in-house. Once the improvement has been targeted, it’s common to move quickly into solution and project deployment mode. There’s a risk of forgetting a field that will be impacted by the change, causing more delays and increasing costs. By working with an experienced partner, you can avoid these blind spots while optimizing the value created by the transformation. Likewise, accounting for adoption and training costs will guarantee success.

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  1. Specific or all-inclusive resources to accelerate digital transformation

 “There are almost as many corporate business models as there are approaches to digital transformation. You have to understand that digital is constantly evolving, so goals are adjusted to grow along with the transformation project. A company should think of its digital transformation project as its North Star. It’s a direction to take, a destination that generates a growing added value to become more competitive – and all constantly evolving.”

Olivier Laquinte, CEO of Talsom

Design Studio

This human-centred, empathy-focused practice supports you as you develop your vision and strategy, drawing on a deep understanding of your needs as a company and as individuals (employees, partners and users). From strategic alignment, to new business models using organizational development, to the technological solutions of methods like Design Thinking, our team can help you build an innovation culture and design capacities within your organization.

Technology Strategy

Our approach is based on the risk-management curve so that we can support you in aligning your plan and your strategic vision. Our goal is to help you realize your strategic potential by monitoring technology, revising your business processes, drawing up a technology roadmap, and selecting tech solutions.

Project Management

Whether setting up a PMO, auditing or implementing a program, we always combine recognized models with best practices to tangibly help our clients create a state of mind – and sound project management governance.

Change Management

Lack of training and a failure to account for individual needs is a key barrier to adopting new technology. The change management team gets change adopted by combining know-how, interpersonal skills and proven tools to create a personal approach to mobilizing a team.

A partner with sustainable values

 We at Talsom know that blind leadership doesn’t work. We firmly believe that a strong vision, a clear strategy, and goals that everyone understands – along with shared values – must be built into our traditions, our beliefs and our passions.

An agnostic company

One of the many differences in, and reasons for, Talsom’s success is that we’re not representing, promoting, or selling any technology. Our role is to focus on our clients’ business needs, guide them in choosing the tool best suited to those needs, and guarantee that the implementation plan will be rigorously carried out to achieve their business goals.

B-Corp certified

Talsom is the first Canadian technology consulting firm to be B-Corp certified.

For us, this means rigour and alignment in our strategic operations, for consistency between our values and how we apply them. This certification shapes our company culture, offers our employees better working conditions, and makes us more environmentally and socially effective.

Professionnels d’ici

SPI – Services Professionnels d’Ici” was born of the drive to help structure the business services industry and the need to attune decision-makers to local buying beyond consumer goods, all to build tomorrow’s winners. Talsom is one of its founding members alongside more than 250 independent business services firms.

Talsom, the preferred partner for your digital transformation

We’re a digital transformation consulting firm based in Montreal since 2010. We’re a partner to local, national and international businesses. We can be your single point of contact from strategy to execution, or we can come in on a specific phase in your process.

To find out more about what we offer and how we can help you on your path to transformation, download our service overview.