Dernière mise à jour le April 22, 2026

More than $40 billion has been invested in artificial intelligence solutions worldwide. Yet one reality remains hard to ignore: nearly 95% of projects never move beyond the pilot stage. This paradox highlights a significant gap between technological ambitions and the creation of real value within organizations.

In a context where IT spending continues to rise, but where some companies, especially SMEs, are slowing down their investments due to economic uncertainty, one question becomes unavoidable: where and how is AI actually creating value today?

Moving beyond the pilot stage: a challenge that goes far beyond technology

If so many projects stall, it’s not just because of tools or technological capabilities. The real challenge lies in integrating AI into the core of operations and business decision-making.

Creating value requires a clear understanding of relevant use cases, the ability to engage teams, and a willingness to transform ways of working. Without these conditions, initiatives remain experimental and struggle to deliver tangible impact.

AI doesn’t transform organizations by magic, it acts more as a mirror, revealing existing strengths and limitations.

The blind spot: digital impact

Beyond implementation challenges, another aspect deserves more attention: the impact of digital technologies. Often perceived as intangible, these technologies actually have a very real footprint.

Digital technology already accounts for more than 4% of global greenhouse gas emissions—and this figure is growing rapidly. Added to this are issues related to resource consumption, electronic waste, and the impact on individuals, particularly in terms of mental load and changes in the way we work.

In this context, adopting a responsible approach to digital becomes a strategic lever. Talsom’s Responsible Digital Diagnostic (RDD) helps assess these impacts and structure an approach aligned with both organizational and environmental objectives.

Rethinking the notion of value

Creating value with AI can no longer be limited to productivity gains or task automation. Value needs to be viewed more holistically, taking into account operational, human, and environmental impacts.

The organizations that will succeed are those capable of adopting an integrated vision, where technological performance goes hand in hand with reflection on its long-term effects.

An event to spark reflection and drive action

With this in mind, Talsom invites you on May 21 at its offices (80 Queen Street, Montreal) to an event dedicated to creating value with artificial intelligence.

Starting at 3:00 p.m., participants will be welcomed to kick off conversations, followed by an opening session that will set the stage for the afternoon’s key discussions. A panel featuring Julie Didier (Pesca), Kim B. Deland (Insertech), and Céline Emery Bonnat (Fruggr) will bring together diverse perspectives to explore, in concrete terms, where and how AI is creating value today, through varied and complementary experiences.

The event will continue with a collaborative workshop led by the Responsible and Sustainable Digital Collective, offering a unique opportunity to dive into the uses, impacts, and challenges of generative AI. This session is designed to be practical, interactive, and grounded in real organizational contexts.

The day will conclude with a networking cocktail, an opportunity to continue conversations, build connections, and exchange ideas with other professionals facing similar challenges.

This exclusive event, limited to 100 participants, is designed for those who want to go beyond the technology discourse and better understand the real conditions for AI success. It’s a concrete opportunity to step back, engage with experts, and leave with useful insights to guide your decisions.

An essential conversation awaits, at the intersection of people, technology, and responsibility.